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itv logo cyanotype flag
Art & DesignFilms

ITV idents

4th February 2021

itv logo cyanotype flag

Photos: Theo Deproost

I did the artwork for this quite a while ago, but had to keep it under wraps until it was on TV. My friend Melanie King was commissioned by ITV (one of the big tv channels in the UK) to create a ident as part of an artist residency programme. The theme was science and astronomy, and I was asked to draw the logo made out of Solar Orbiter parts that would be projected onto cyanotype materials and developed in UV light in the films. You can see the various finished idents on this site  (they don’t seem to allow embedding).

Here’s how the artwork looked for the negative- the original image however was 2m long. It’s a mix of hand-drawn ink, Illustrator and Photoshop textures. I drew it at A3 size by hand, scanned it, used Illustrator to turn it into a vector and resize, and then added the crosshatching in Photoshop at the finished image size.

itv logo cyanotpye mockup

Here’s the Photoshop mockup I made for the production crew of how they could expect the finished cyanotypes to look.

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